About Us

Modernising a 1950’s swimwear icon

A fashion statement of the 1940’s and 50’s in and around the water, the flattering and fun swim dress was a favourite amongst the stylish and curvaceous ‘Hollywood’ set and was embraced by the ‘modern’ 50’s woman. The style was largely forgotten in the wake of the ever-reducing one-piece suit and the invention of the bikini - until now.

At Swim Pretty®, we have rediscovered this glamorous and curvy silhouette and redesigned it for our own modern-day woman. We have injected cheeky designs and flattering styles that enhance and complement every shape. A Swim Pretty® swim dress provides confidence and style whether you are a petite, curvy or mature wearer. A Swim Pretty® gal steps out in style, from the pool to the party! Join us now with our limited edition first collection.

 

For a better planet

At Swim Pretty®, we use as much sustainable and renewable yarns as possible in our garments. Our main swim dress fabrics are sourced from two sustainable global yarn manufacturers.

REDUCING THE NUMBER OF PLASTIC BOTTLES GOING TO LANDFILL

Protecting the environment is very important to us at Swim Pretty. So much so that we have secured U Trust™ Certification to use REPREVE® - the highest quality recycled polyester made from recycled plastic bottles - for the majority of our swim dresses. For each style REPREVE® has calculated and verified the number of plastic bottles used to create that style, so you can proudly wear OUR garment knowing you have helped reduce the number of discarded plastic bottles in our environment.

SWIM PRETTY® U Trust™ VERIFICATION PROGRAM | REPREVE® Certification Number: RPV-9673

RECYLCING OCEAN PLASTICS

Our Eliza/AZURE style is made from Econyl® regenerated nylon yarn which is produced in Italy by recovering nylon waste – such as fishing nets from the ocean and aquaculture and fabric scraps from mills and carpets destined for landfill. It is also sunscreen and chlorine resistant, with superior UPF 50+ protection.


Designed in Australia
Made in Bali, Indonesia.
SWIM PRETTY® AUSTRALIA 2019.